In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
Tuesday 25 March: An easy-going two-mile city centre discovery trail exploring how engineering has developed the city of Sheffield.
Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.
Pollen Market returns for their very first outdoor event of 2025 with a special bumper edition, taking place on Sunday 16 March.
In this session we’ll talk about the options available, whether it be operating from home, a shop, or an office, and what you need to consider when making this decision. We’ll cover topics such as insurance, licenses, business rates, leases, utilities and much more.
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
A former builder who dreamed of the good life has transformed the forgotten underground vaults of Kelham Island into a haven for producing organic edible produce after calling on help from Launchpad, a unique programme which provides business support to new and aspiring entrepreneurs based in the Sheffield City Region.
A Taste of Sheffield and the History and Brunch Tour will take guests on a guided walking tour of the Sheffield City Centre, incorporating food, drink, local history and culture along the way.