Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.
Kirsty Smitten, 28, Sheffield, awarded for founding spin-out company making first new class of antibiotics in over 35 years
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan
The start of the Autumn season coincides with the publication of the annual Sheffield Conference Sector Report (UKCAMS) which has revealed there was a significant increase in the amount of money visitors of conference and business events brought to the city in 2023.
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
Sheffield has a number of distinct assets within the Sport, Health and Wellbeing arena and, thanks to the rich heritage in medical technology development, the city is home to one of the UK’s largest Medical Devices clusters. Our manufacturing expertise means we also have one of the largest concentrations of orthopaedic, medical device and surgical instrumentation companies in the UK.
With support from the Low Carbon Community and Culture Project, Sheffield Mencap and Gateway received a £20,000 grant to upgrade their heating system with new radiators and a new boiler and upgrade to energy efficient LED lighting.
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