Blog and news
The 7 Steps to Marketing Success - Know your target market
Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.
The 7 Steps to Marketing Success - Creating a Strong Brand that Appeals to your Target Audience
Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.
The 7 Steps to Marketing Success - Developing Powerful Key Messages, Copy and Images
Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.
The 7 Steps to Marketing Success - Develop a Strategic Marketing Plan
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
The 7 Steps to Marketing Success - Implementing your Plan
Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan
The 7 Steps to Marketing Success - Maximise Your Existing Customers
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
The 7 Steps to Marketing Success - Staying Competitive
In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
One Year of the Diverse Business Advisory Board
On Monday 7th June 2024, the Diverse Business Advisory Board met at the National Centre of Excellence for Food Engineering (NCEFE) to celebrate the first-year achievements of the Diverse Business Advisory Board, reviewing the priorities we’ve delivered on, and offering suggestions for what’s worked well and what could be improved.
Business Sheffield Wins Equity, Diversity, and Inclusion Champion Award!
We are thrilled to announce that Business Sheffield won the Equity, Diversity, and Inclusion Champion Award at the 2024 Sheffield Business Awards!
How Business Sheffield and Launchpad helped The Kiln launch and grow in Sheffield
Discover how Rachael Wood turned her vision into reality with the support of Business Sheffield. From expert advice to a £1,000 grant for a shop sign, see how The Kiln became a thriving creative hub on Sheffield's high street.
Business Sheffield
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