The 7 Steps to Marketing Success - Know your target market

Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.

Markets

Sheffield has a vibrant market scene with lots of events taking place indoors and outdoors across the city, all year round. See our listings for market events coming up.

Sean Marven

Sean Marven, Consultant Paediatric Surgeon

Sheffield Makes Art at the Heart of Communities

Art at the Heart has been created by four Ignite Imaginations artists, who have each worked within their community to create an art installation, taking inspiration from the stories people have shared with them.

The Moor Market

One of the UK's best indoor markets and home to over 90 independent traders, Sheffield's Moor Market has a range of stalls offering fantastic quality and great value. It offers customers a unique retail experience, full of characters, wonderful flavours, sights and sounds.

Pollen Market

Popping up on the third Sunday of every month, Pollen is an inner-city flower market that has flourished to become one of Sheffield’s best loved outdoor markets. A monthly celebration of all things botanical, each event delivers an abundance of greenery, live music, food & drink, art and local produce, showcasing amazing independent businesses from across the city and beyond.

Quayside Market

Taking place on the second Saturday and Sunday of every month (April - September) Quayside is a street food and craft market held along the cobbled quayside of Victoria Quays, at the heart of the Sheffield Canal Basin.

Rex Market

Rex Market pops up in Neepsend on selected dates throughout the year, showcasing a handpicked variety of independent Sheffield businesses! From craft stalls to street food and drink, it's the perfect event for those who love to shop small.

University of Sheffield start-up secures £4m investment to bring ‘world first’ sensor to mass market

A University of Sheffield spin-out company has secured major investment from leading deep tech investors to bring its high-performance infrared sensors to the mass market.

Launchpad Pop-Up Market

Business Sheffield is proud to present the Launchpad Pop-Up Market, a festive initiative running from 27th November to 20th December 2025 at 108 Pinstone Street. This project, funded by the Launchpad Programme and delivered by Sheffield City Council, offers free, short-term retail space for early-stage makers and craft businesses to showcase their products, test new ideas, and engage with the community during the busy holiday season. 

The 7 Steps to Marketing Success - Creating a Strong Brand that Appeals to your Target Audience

Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.

Red Brick Market

Red Brick Market has over 100 local designers and makers all under one roof. From local artists, jewellery designers, vintage clothing, homeware, house plants and everything else in between!

Anne-Marie McMahon

Consultant Rheumatologist at Sheffield Children’s Hospital

Ringinglow Archery & Target Sports Centre

Ringinglow Archery & Target Sports Centre overlooks the picturesque Mayfield Valley in South West Sheffield, close to the border of the Peak District National Park.  They offer a range of fun and exciting target sports including archery, crossbow shooting, air rifle shooting, air pistol shooting, axe throwing, knife throwing and catapults.

How Sheffield's students can make themselves at home

Things are far from normal for everyone, so it’s certainly a strange time to be a fresher in a new city. Louisa from Benchmark Recruitment, offers a warm welcome and tips for students experiencing Sheffield for the first time…

Sheffield’s museums make history as they unite for new era

Sheffield Industrial Museums Trust and Museums Sheffield have announced they are to join together to form one of the city’s biggest cultural organisations.

Make Noise Studios

Make Noise Studios is an independent business that specialises in everything involved with music. They have 6 rehearsal rooms, 2 recording studios with 3 live rooms, and they also host live shows.

Design & Make

Events showcasing the best of handmade and designed products from talented artisans across the region. Discover carefully curated stalls selling only handcrafted wares - no mass-produced or bulk bought items here.

Conference makes Sheffield the child’s knee capital

National and international experts in the field of child and adolescent orthopaedics gathered in Sheffield recently for the second International Kids Knee Conference.

Art in the Gardens 2026

Taking place Saturday 5 and Sunday 6 September 2026 in Sheffield's stunning Botanical Gardens, Art in the Gardens is one of the largest outdoor art markets in the North of England, with artists, craft makers and visitors coming from across the UK.

How Everyday Skills Can Make You a Great Entrepreneur

Discover how your everyday skills—like managing finances, making decisions, and persuading others—can help you start and run a successful business. Business Sheffield’s advisors share insights into transferable skills for aspiring entrepreneurs.

Make something of yourself - a great place for a career after studying

When you study in Sheffield, there’ll be opportunities to get involved in local businesses and organisations through placements and volunteering. You’ll discover loads of opportunities in exciting industries, developing cutting-edge skills to build your future.

ERF - Events

Events are a powerful way to unite people, celebrate the unique qualities of our community, highlight the rich diversity of our neighbourhoods, and showcase the vibrant independent businesses that make our high streets special. Thanks to the Economic Recovery Fund, we've enjoyed a wealth of creative, dynamic events that have energised our high streets, drawn people together, and boosted support for our local businesses.

The 7 Steps to Marketing Success - Staying Competitive

In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.

JÖRO 2.Ö now open at Oughtibridge Mill

2025 marked the start of an exciting new era for Sheffield's acclaimed restaurant JÖRO, as they opened a new destination where world-class dining, hospitality and innovation unite.

Daniela Baicoianu - Sheffield Hallam University Student

With a taste for both exotic flavours and traditional British pub grub, international student Daniela is spoilt for choice with Sheffield’s restaurants, cafes and markets.

Summer events

Summer 2025 is looking like a busy one for Sheffield, with major music festivals, sporting events, vibrant outdoor markets and family entertainment. 

Sheffield's Big Events & Festivals 2024

2024 promises another huge line-up of exciting events and festivals happening across Sheffield, from large music festivals and international sporting events to food & drink celebrations, outdoor markets and lots of family fun.

Launchpad Pop-Up Store

Showcasing 27 small businesses, the Launchpad Pop-Up Store celebrates Sheffield’s independent spirit, bringing together early-stage makers to showcase their work and connect with the community. You’ll find handmade gifts, sustainable products and unique items perfect for the festive season.

Castlegate and Victoria Quays

Thanks to the Grey to Green project, use of meanwhile spaces, and inventive creations from markets to skateboard areas, Castlegate is seeing a total transformation.

Art in the Gardens

Held in Sheffield's Botanical Gardens each September, Art in the Gardens is one the largest outdoor art market events in northern England, with artists, craft makers and visitors coming from across the UK.

Charles Turner

Charles Turner is Director of Made in Sheffield, the city's registered trade mark which is known as a sign quality across the world.

Nether Edge named one of the best places to live in the UK

National newspaper, The Sunday Times, once again released their annual guide of the best places to live in the UK and Sheffield's Nether Edge was listed as one of only eight Northern residential areas to make their 2024 list.

Sheffield's Big Events & Festivals 2025

2025 promises another huge line-up of exciting events and festivals happening across Sheffield, from large music festivals and international sporting events to food & drink celebrations, outdoor markets and lots of family fun. Get planning your adventures in Sheffield with our event guide.

Sheffield's Big Events & Festivals 2026

2026 promises another huge line-up of exciting events and festivals happening across Sheffield, from large music festivals and international sporting events to outdoor markets and lots of family fun. Get planning your adventures in Sheffield with our event guide.

Sheffield Food Festival 2026

One of the city's largest free to attend events for all the family, the festival is a bustling exhibition of Sheffield’s flourishing food & drink scene, with 90% of the traders taking part, based locally. This year's food festival takes place 23 - 25 May.

Regeneration of Fargate and High Street

Connecting the Heart of the City to Castlegate, Fargate is one of the most important areas of the city. It’s time to revitalise it and make it the destination Sheffield deserves.

Street Art

There are a number of street artists who live in Sheffield and make our walls into something beautiful for the city to be proud of. Their variety of styles can be seen here, as well as all over the world - and we have plenty of guest murals painted by artists who have visited Sheffield to create their own mark too.

Dean Hughes, investment manager

Dean works with investors on preparing briefs and presentations. He’s an expert on Sheffield’s commercial property market & development pipeline. Better still, he’s here to provide impartial advice to help you find the most suitable office or premises for your business.

City culture

In 3 words: culture, nature, friendliness. Find out what makes this city unique.

Conference

Sheffield makes for a smart event move. Search for venues, delegate experiences and access expert advice.

Make the most of your Snooker time in Sheffield

If you’re experiencing our city for the first time and are interested in exploring a little beyond the Crucible, we’ve pulled together some top tips to help with that.

McLaren: £100 million of GVA to the local economy by 2028.

The prestige of McLaren choosing our city is humbling and speaks for itself, but importantly for Sheffield it has also created approximately 200 jobs and will provide an estimated £100 million of GVA (gross value added) benefit to the local economy by 2028. 

Carbon neutral by the end of the next decade

Sheffield is committed to becoming carbon neutral by the end of the next decade. We've committed to shortening our original target by 20 years, declared a Climate Emergency, and announced a citizens’ assembly to help collaborate on finding the best ways to address our problems.

A global health tech revolution

Just as we were (and still are) a trailblazer in industry and modern manufacturing, shaping how the world makes products, Sheffield is now also doing the same in the world of health tech - especially for young people.

Street Food Guide

From juicy burgers and crispy fried chicken to burritos and bao buns, not forgetting some indulgent vegan delights too, see our guide for Sheffield’s street food highlights.

Visit

Centrally located in South Yorkshire, Sheffield is the UK's greenest city, where nature and vibrant culture seamlessly intertwine. Search for things to do, places to go and find out what's on, to make the most of your visit.

Sheffield's Best Bakeries

Sheffield is known as a city of makers and the 'Made in Sheffield' mark of excellence could easily be stamped on some of the produce coming out of the bakehouses, cafes and patisseries across our city. Here's 20 'must try' bakeries in Sheffield...

Kelham Island named in the 51 coolest neighbourhoods in the world

Sheffield’s Kelham Island has been named one of the coolest neighbourhoods in the world by TimeOut magazine, as they featured the popular urban district at No. 35 in their rundown of the most exciting districts of global cities.

Sean Clarke - High Street Business Advisor

Meet Sean Clarke, recent recruit to our High Street Business support team looking after all things on the High Street.

Sheffield wins global award for Place Brand of the Year

Sheffield's DMO, Marketing Sheffield took home the award for Place Brand of the Year for Sheffield Inspires at the 11th City Nation Place Awards (CNP Awards).

Sheffield Street listed second in the Top 10 Hotspots for indie shops

American Express and Shop Small commissioned research with GlobalData to reveal the top 10 UK high streets for independent shops, with Sheffield's Division /Devonshire Street placing second.

About The Economic Recovery Fund in Sheffield

The Economic Recovery Fund supported local businesses and organisations to get people visiting and spending money in their neighbourhoods. That meant anything from delivering events for businesses to connect with customers; creating exciting new features to draw people in; making the high street a nicer place to spend time; or something completely different. Solutions are designed by local people for local people, using their insight into what would work on their high street.

English Touring Opera: Orpheus and Eurydice

Gluck’s most popular work, Orpheus and Eurydice marked a change of pace for opera, celebrating the myth of Orpheus through the power of the voice and profound theatricality.

Living

Looking to balance your outdoor lifestyle with the buzz of a thriving city? Make yourself at home here, amongst our famously friendly hills.

A waterside run to North America... in Sheffield

From managed trails to gritstone heathland, there are challenges for both beginners and the more experienced. Whether on tyres or in trainers, the stunning views along this trail will make it all well worth the effort.

The digital & tech sector in Sheffield

You'll find an ever expanding value chain which is delivering specialist training to support growth in the sector, and a thriving network of over 100 companies, incubators and organisations; all of which make-up our digital media and technology ecosystem.

Precision engineering firm excels itself with Business Sheffield support

TTS Precision Engineering LTD makes close tolerance parts for a wide variety of sectors, from steel rolling mills to aerospace, rail and automotive. Andy Sorsby supported TTS to purchase new machinery to help improve lead times and future-proof the business.

Andreea Huidan - student at the University of Sheffield

"After living in Sheffield for three years, I’ve realised that the best part about it is how diverse and well-connected each neighbourhood is because it makes it so easy to explore the city and its surrounding areas. There are so many things to do and visit, from independent coffee shops and vintage stores to museums, parks, and the Peak District, which is a must-see for everyone who’s got a day off and wants to relax and explore."

Plot 22

Plot 22 is a grassroots music venue and studio space situated in the heart of the Castlegate district of Sheffield in the old Castle Market.

Peddler

Based at 92 Burton Road, Peddler Market showcases the very best street food from across the UK on the first Friday & Saturday of every month. Expect an ever-changing line up of truly mouth-watering traders, alongside top-notch craft beers, freshly made cocktails, live music and art.

Europe's largest purpose-built food hall announces opening date in Sheffield

Housing an exciting variety of inspiring world food vendors under one roof, Cambridge Street Collective promises a truly unique food hall experience in Sheffield, with 20 independent food partners.

Europe's largest purpose-built food hall, Cambridge Street Collective opens in Sheffield

The newest chapter in Sheffield’s story as a thriving food destination – this venue is way more than just another food hall, complete with dedicated BBQ, sushi and counter-top dining spaces, four vibrant bars, AR Darts, children's play area and outdoor rooftop terraces, while also incorporating a cookery school and community kitchen.

Creating a Brand for your business

Join us for this dynamic workshop where you’ll learn how to craft a unique and memorable brand that truly represents your business. We will take you on a journey to understand your target market and position your brand correctly. We will do this through a series of guided exercises that will help you work through all the components of your brand, so you can develop a cohesive, powerful brand that really connects with your audience.

Libertine: Accelerating into a smarter future

Sheffield is now playing a part in the green energy revolution that’s gaining traction fast. As a power systems technology firm, Libertine is a key player in this rapidly changing movement.

Sheffield DocFest 2026

The UK’s leading documentary festival and one of the world’s most influential markets for documentary projects, Sheffield Docfest returns 10 - 15 June 2026.

Cosy spots in Sheffield

Sheffield has loads of great options to help you make the most of cosy season in the city. Whether you're pairing it with a brisk walk in our great outdoors or sipping a cheeky cocktail in a hidden bar, we've rounded up some of the city's cosiest corners for you to enjoy.

From Cow to Conference

‘The hospitality industry has changed greatly post-pandemic’ says Deborah Tillbrook, ‘Not only did Covid 19 make the distribution & serving of food very different, but it also galvanised the pace of sustainability advancements within the industry.'

Neepsend Craft Beer Festival 2026

Sheffield’s freshest beer festival is back, as the team behind the award-winning Peddler Market present Neepsend Craft Beer Festival, taking place 27 - 28 February.

The Arundel Emporium

The Arundel Emporium is an independent market and community driven arts space. At Arundel Emporium they strive to serve as a creative hub and retail space for Sheffield's independent artists and businesses to connect and thrive.

Chermaine Cooil - Sheffield Hallam University Student

Mum and nutrition student Chammy loves the city’s family friendly vibe, as well as its many vegan hangouts.

Launchpad Pop-Up Store 2025: Impact Summary

The Launchpad Pop-Up Store 2025 brought new life to Sheffield city centre by turning an empty unit into a festive retail space. Over four weeks, local makers were supported to test selling in a physical store for the first time. Thirty-one Sheffield businesses took part, many representing diverse communities. More than 8,000 people visited the store and supported local traders. The pop-up showed the value of creating low-risk opportunities for independent businesses to grow.

Tourism brought £1.85 billion boost to Sheffield’s Economy in 2024

Sheffield’s visitor economy reached new heights in 2024, generating a record-breaking £1.85 billion – a 10% increase on the previous year and a full recovery from the impact of the pandemic.

Start or grow a business

Sheffield is a great place to start a business because it's big enough to feel like there's opportunity, but small enough to feel that you can make a difference. We have a strong business community with a genuine appreciation of local independents, a tech sector positioned for great collaboration and a rich manufacturing base.

Eating out with a young family in Sheffield

Here's a lowdown of a few tried and trusted local places in Sheffield to head for if you're visiting the city with your little rascals.

Castle site transformation begins in Sheffield

Following the recent extensive archaeological research, including unearthing evidence of former steel works dating back to the 19th century and the remains of Sheffield Castle itself, the project is now moving into Phase 2 which will see redevelopment of the park and events space.

Shop Local Sheffield Bags

Four specially designed tote bags encouraging people in Sheffield to shop local will be available from a selection of independent retailers across the city.

How to use the phone to sell to another business

In this workshop you’ll learn how to deal with the gatekeeper, how to open-up the conversation with the decision maker, and how to set appointments. Full of tips, advice and real-world examples from a successful, seasoned telephone pro, you won’t find scripts or cringey patter here. Nor will you find any hard-selling, but you will discover how to make cold-calling productive, stress-free and enjoyable!

No Name

NO NAME is a small bistro serving a short but continually changing menu, that is based highly on seasonality and locally sourced market produce

Hungry Buddha

Hungry Buddha offers home-cooked, fresh and healthy, nourishing food, with authentic flavours from the mountain peaks of Nepal. Come and enjoy the unique lunch-time thali experience, served by the friendly Nepalese team at their stall in Sheffield Moor Market food court.

Top walk, run or rides with a great pub

There are two things Sheffield is world famous for: our greenspace, and our beer. We thought it was worth celebrating this by giving you some top places to run, walk or ride AND find a proper pub to start, end, or break up your adventure.

Waitress

Meet Jenna, a waitress and expert pie-maker who dreams of some happiness in her life. When a hot new doctor arrives in town, life gets complicated.

The Cross Scythes, Totley

Your local pub and dining venue at the gateway to the Peaks. The Cross Scythes opened as a pub in 1818 by Samuel Hopkinson, a local farmer and scythe maker. Today the pub continues to support local farmers, brewers and fresh produce suppliers.

Record Summer in Sheffield

It’s been a successful summer in Sheffield as we’ve hosted a number of high-profile events (the Women’s Euros being a particular highlight) and some of hotels and venues having record breaking months. Conferences have played no small part in this and the team at Conference Sheffield have had one of our busiest and most successful summers to date. Here are a few of our highlights showing why Sheffield really does make for a smart event move.

Firth Park

The Park was given to the people of Sheffield by Mark Firth in 1875, and opened by the Prince and Princess of Wales. The Park is held in trust by the City Council for the residents and visitors of the city to enjoy.

Road cycling

In a lot of cities you have to chuck your bike on a roof rack or get on a train to get some decent cycling in. The fact that 1/3 of our city is in the Peak District means that you just clip in out the front door - so for those looking for a weekend away where you can make the most of city life and the outdoors, it doesn't come much better than Sheffield.

The 7 Steps to Marketing Success - Developing Powerful Key Messages, Copy and Images

Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.

SIX The Musical

The crowning glory of Broadway, the West End and beyond, the international smash hit musical SIX makes its royal return to Sheffield following its previous sell out success!

Lokanta

Freshly prepared Turkish Mediterranean food is perfect for sharing. A selection of Meze dishes makes a relaxed meal. Or choose a meze as a starter followed by a main course of grilled fish, meat or an Anatolian inspired special including vegetarian choices. 

Cohesion and Sanctuary

In 2007, with the support of the City Council, Sheffield became the UK’s first ‘City of Sanctuary’ for asylum-seekers and refugees—demonstrating our pride in the welcome we offer to people in need of safety.

Field Cycles

Field Cycles is a collaboration between a group of friends from various craft, design and engineering disciplines. The unique skillsets of the contributors - a maker, a painter and graphic designer - have come together in a shared passion that treats the fabrication of a bicycle as an exploration of craft, aesthetics and function.

An inclusive scene

The Buzz for Sheffield's Food Scene

Is Sheffield the UK’s most exciting food city? Quite possibly, as an increasing number of the city’s restaurants and bars have been popping up in national listings and awards. Here we take a look at those attracting the attention...

Delicious Clam

Operating as a label, practice room and small gig space from their Castle Market headquarters, they fuel the fire of Sheffield’s alternative scene, and also explore new territories, from stand-up to brilliantly daft club nights.

Crystal Peaks Shopping Mall

Crystal Peaks Shopping Mall and Retail Park is nestled within 40 acres of green and pleasant surroundings just 7 miles from Sheffield City Centre. Originally opened in 1988 but having expanded considerably since, the centre offers a one-stop shopping experience with a growing range of familiar high street names including large retail stores, a bustling 100 stall covered Market Place and many other services including a library, Medical Centre, Health Club and even a Veterinary Surgery! All…

The Manor House Hotel

We are located at the heart of the old town centre, ideally placed to enjoy the facilities in and around Dronfield. Situated between the City of Sheffield and the Market Town of Chesterfield you will not be short of things to do. We are also just a 10 minute drive to the magnificent Peak District with its abundance of spectacular scenery, nature trails, historic buildings and tourist attractions as well as numerous villages and towns such as Bakewell and Eyam to name just two.

The Old School House Carlecotes

Built in 1830, the cottage provides an ideal base for visitors seeking a holiday with a country or city focus. The beautiful Peak Park with picturesque towns and villages lies to the South and is easily accessible.

Sheffield Olympic Legacy Park

Sheffield is the only city in the world with an Olympic Legacy Park that has not hosted the Olympics.

Sheffield Lunar New Year Celebration 2026

After a phenomenal weekend celebration in 2025, the Sheffield Lunar Chinese New Year Festival will return to the city centre on 21 - 22 February 2026, to mark 'Year of the Horse'.

Acoustic Encounters - March 2026

Three acoustic acts, each playing a 40/45 minute set each, all for £10 entry. This evening - Mark Beltane, Del Scott Miller, Beyond The Blue

Sheffield Wholesale Market, Unit 5C, Parkway Drive, Sheffield, South Yorkshire, S9 4WN

The property comprises a mid terraced warehouse of steel portal frame construction with brick elevations to 8 ft and profiled metal sheeting above and to the roof covering which incorporates acrylic roof lights. There are two vehicle roller shutter access doors open to a clear eaves height of 6.4 m. Partitioned disabled WC is located to one corner heated by electric convector heater. Externally a large surfaced yard and car park area provide ample parking to the front and rear.

Sheffield Wholesale Market, Units 7A And 7B, Parkway Drive, Sheffield, South Yorkshire, S9 4WN

The property comprises a detached pair of warehouses of steel portal frame construction with brick elevations to 8 ft and profiled metal sheeting above and to the roof covering which incorporates acrylic roof lights. There are integral two storey offices to the front elevations and the vehicle roller shutter access doors open to a clear eaves height of 6.0 m. Externally a large surfaced yard and car park area provide ample parking to the front and rear.

Yorkshire Bank Chambers, 2 Haymarket And, 5-7 Commercial Street, Sheffield, South Yorkshire, S1 2AT

The building comprises a part three storey, part two storey Grade II Listed period building with decorated stone facades and plain sash windows to principal elevations under part pitched and part flat roof. The building is a Grade II Listed former Stock Exchange building more recently occupied as Yorkshire Bank and now vacant.