In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
As part of his computer science for games course, Torrell Ewan developed a piece of software to help run breakdancing competitions. It was so successful that, with the help of our Enterprise Team, Torrell turned his idea into his own business, Woosh.
While studying at Sheffield Hallam, Ella won a competition ran by the University's marketing society to pitch a PR campaign to creative agency, Rise at Seven who have their headquarters here in Sheffield. This helped her secure a graduate role as a junior social media executive at the agency.
If you're looking for a fun night out with friends, Sheffield has a great variety of activity bars to keep you thoroughly entertained. From seriously crazy indoor golf, to shuffle board, bowling and board games- you will definitely not be bored!
Sheffield has a growing number of venues dedicated to these trending sports, from specialist padel courts and multi-sport hubs offering pickleball sessions to community groups like Sheffield Pickleball Club. Whether you're looking to try something new, or want to unleash your competitive side, the city has plenty of options to get you started.
The premiere of Thomas Stearn’s ‘Where Light is a Thought’, also featuring composition by Anna Appleby.
Gameshow Allstars is a first-of-its-kind activity bar located in Sheffield's Orchard Square. Indulge in some friendly competition with the 6 high-tech mini games, all based on some of the nation's favourite game shows.
A student run esports competition between Sheffield Hallam University and University of Sheffield, spanning over 5 days of action packed games. Who will come out on top?
Sheffield's DMO, Marketing Sheffield took home the award for Place Brand of the Year for Sheffield Inspires at the 11th City Nation Place Awards (CNP Awards).
Are you the sort of person who enjoys going off the beaten track? Who craves adventure but doesn’t like to follow the crowd? Then read on...
Roxy Ball Room Charter Square is spread across two floors with a whole host of competitive gaming, including duck pin bowling, two karaoke rooms, batting cages, shuffleboard, beer pong, ice-free curling and their unique Crazy Pool, plus much more.
Sheffield is the perfect city from which to go canoeing, stand up paddle boarding (SUPing) or kayaking. Rivers, canals and lakes around the city are all easily accessible and offer a whole range of different opportunities to get out on the water.
Business Sheffield's Andy Sorsby helps Blake UK with a successful application for a Business Productivity Grant.
Rory graduated with a first class BSc Chemistry degree from the University of Sheffield, and now uses data driven decisions to help guide software product-development, working as a Product Manager at Sheffield-based Ed-Tech start-up Tutorful.
Channel 4 has teamed up with Remarkable TV and commissioned a new peak-time interior design contest based in Sheffield, in which competitors will take part in a series of design challenges to win their own dream apartment.
If you’re experiencing our city for the first time and are interested in exploring a little beyond the Crucible, we’ve pulled together some top tips to help with that.
Tabitha studied LLB (Hons) Law at Sheffield Hallam and is now working as a barrister at Park Square Barristers in Leeds where she practises criminal law and acts as an independent advocate for both the prosecution and defence.
Held in Sheffield's Botanical Gardens each September, Art in the Gardens is one the largest outdoor art market events in northern England, with artists, craft makers and visitors coming from across the UK.
Over the last year (and despite the pandemic) Hillsborough has seen an influx of exciting new independent businesses, bringing a fresher feel and attracting new visitors to this reinvigorated part of Sheffield.
Inner city MTB trails aren't exactly a common occurrence, especially not when they're this good, and so close to amazing food and beer!
Unsure whether to bid for a tender? Our comprehensive checklist helps business owners assess deadlines, delivery capacity, and strategic fit—ensuring you invest in the right opportunities. Learn key factors to consider before submitting your tender bid.
A Hillsborough-based choir is preparing for its first full concert since the start of the coronavirus pandemic in 2020 - and everyone is invited!
"Whilst I’m not sure what my long term career plans are yet, there are a lot of opportunities for career development, including operational management, strategy or healthcare analytics in the NHS. Working in the NHS supporting healthcare professionals and helping patients is such an interesting, challenging and rewarding career I hope to stay working in NHS management for the next few years at least.”
Sheffield is one of nine cities chosen to host games for the UEFA Women's Euro in 2022 and a major ticketing roadmap and legacy programme has been unveiled, illustrating how a record-breaking tournament has the power to inspire the next generation of players and fans.
Sheffield inspires the development of one of the fastest growing sports in the world. From the roots of UK rock climbing in the 1880s, through to creating the routes for the inaugural climbing event at the Olympic Games 2020. We are 'home' for the originators of the sport, current Team GB Climbing athletes, designers and manufacturers, making us the Climbing Capital of the UK.
The Sheffield Rules inspired the modern game, the World's First Football Club is still here, along with the World's Oldest Ground, and the World's Oldest Cup Match. It's certainly no overstatement to say that Sheffield helped shape the most popular sport in the world as we know it today.
Don’t let the hills fool you, Sheffield is the perfect place to run. With dozens of parks and pedestrian-friendly routes around the city, as well as world-class training venues like the English Institute of Sport, the facilities in the city are second-to-none.
The first in our series of Top Tips for High Street Business Survival blogs with expert Clare Bailey, AKA The Retail Champion. Here Clare covers why communication with your customers is KING right now and the different ways you can keep talking to them…
Sheffield has been a nationally significant centre for online learning and educational technologies since even before the decision to site the University for Industry here in 1998. Since then, there has been a steady stream of talent and new businesses born of this activity, developing resources and platforms for learning across many different industry verticals.
Meet Anne, HR Business Consultant. With 20 plus years’ HR experience in the private sector, Anne offers pragmatic advice and practical support.
Street-scene improvements have proven to be immensely popular as part of ERF delivery. These enhancements range from practical additions like bins, benches, and planters to transformative elements such as parklets, shopfront upgrades, and even a green living wall - all funded through ERF support.
Acclaimed concert pianist Imogen Cooper to headline 2021 concert season at the University of Sheffield in November.
Sheffield will be front and centre of the biggest women’s European sport event in history after being hand-picked as one of nine host cities for the hotly-anticipated UEFA Women’s EURO 2022.
A brilliant city for that long-needed weekend away with your mates, Sheffield's size means there's loads to go at, but it's not so big that getting around becomes a mission - plus as The Outdoor City there's tonnes of adventure to be had.
The city has been shortlisted for three major placemaking accolades at this year's City Nation Place Awards. The transformation of a massive part of Sheffield City Centre is in the running, alongside the city’s recent brand development work, pitting Sheffield against an impressive list of other places from around the world.
Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.
Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
The Economic Recovery Fund (ERF) ran between February 2021 and April 2025. It was a unique, innovative grant fund that aims to support local economic recovery in local high streets by empowering local groups of businesses to implement changes themselves.
With its scenic hills to climb – and free-wheel back down again – and its roads leading straight out to the Peak District, Sheffield is heaven-sent to the road cyclist.
For many, the isolation and loneliness created by successive national and local lockdowns was alleviated by the pitter-patter of puppy paws, but as dog owners faced the prospect of returning to the workplace, a canine loving entrepreneur turned his passion for pooches into pounds after calling on help from Launchpad.
The first ever net zero transatlantic flight will take off from the UK next year as part of a pioneering research project to fly across the pond using solely sustainable aviation fuel.
Sheffield will be hosting the ISU European Figure Skating Championships 2026 on the 13 - 18 January 2026.
While restrictions still impact in-person sales for High Street Businesses, now is the time to optimise your options for selling online. Here Clare takes you through the quickest and easiest ways to sell online right now…
Feeling overwhelmed by marketing? Our 7-step guide for small business owners will help you start strong and target your ideal customers effectively.
Struggling to define your target market? Understanding your brand values, mission, and identity is essential. Learn how to pinpoint your audience by asking the right questions and discover why appealing to everyone is never the goal. Join our free branding workshop to build a brand that truly resonates with your ideal customers.
Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.
The people, agencies, creatives, and the process involved to create Inspires for the city.