Reasons to choose Sheffield

Discover the secrets of one of the UK’s most likeable cities – and why it might just be your ideal destination. You might be excused for thinking that we fly a little under the radar of other northern metropolises. But the city has long been quietly reinventing itself as the northern capital of cool.

Private dining

Look Up, and Drift!

Augmented reality brilliance on top of the Diamond - the University of Sheffield's school of Engineering, in Sheffield city centre.

Summer events

Summer 2025 is looking like a busy one for Sheffield, with major music festivals, sporting events, vibrant outdoor markets and family entertainment. 

Sheffield's road cycling clubs

With its scenic hills to climb – and free-wheel back down again – and its roads leading straight out to the Peak District, Sheffield is heaven-sent to the road cyclist.

New food tours launch in Sheffield

A Taste of Sheffield and the History and Brunch Tour will take guests on a guided walking tour of the Sheffield City Centre, incorporating food, drink, local history and culture along the way.

Sheffield tech disruptor sees demand for services rocket

The company, founded by tech expert Nick Stewart, has grown its workforce from two to seven since the start of the year, including two new hirings during lockdown.

The energy sector in Sheffield

Sheffield is a leader in low carbon, resilient energy and is well positioned to deliver the Government’s Industrial Strategy ambitions for ‘affordable energy and clean growth’ in a bid for the city region to be recognised as the ‘Green Heart of Great Britain’, of which ‘Green hydrogen’ is a key economic focus in the move towards a net-zero carbon economy.

The beautiful game

The Sheffield Rules inspired the modern game, the World's First Football Club is still here, along with the World's Oldest Ground, and the World's Oldest Cup Match. It's certainly no overstatement to say that Sheffield helped shape the most popular sport in the world as we know it today.

Kapital beer hall opens in Sheffield

Kapital, Sheffield's largest modern, European-style beer hall and restaurant, has now opened its doors. The expansive new space boasts a lively outdoor beer garden, a stylish restaurant, and a large private hire area with panoramic views all designed to capture the warmth, energy and tradition of Europe’s most iconic beer halls.