The 7 Steps to Marketing Success - Developing Powerful Key Messages, Copy and Images

Learn how to craft key messages, authentic copy, and compelling images that resonate with your audience. Discover how to communicate your brand’s benefits, avoid clichés, and create visuals that truly reflect your brand’s personality. Need guidance? Our Beginner’s Guide to Marketing workshop covers this and much more.

The 7 Steps to Marketing Success - Implementing your Plan

Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan

Abby Abrames - Social Media Advisor

Abby is friendly, approachable and hands on, having spent more than two decades working across advertising and marketing—on both traditional and digital platforms. Abby is the owner of Valley Marketing, a Sheffield based marketing consultancy dedicated to helping businesses of all sizes grow. Work ranges from shaping long term strategy to running day to day social media campaigns—whatever’s required to get results.

The 7 Steps to Marketing Success - Develop a Strategic Marketing Plan

Creating a marketing plan starts with defining SMART goals—specific, measurable, achievable, realistic, and timely. Learn how to set clear objectives, choose effective strategies, and map out actionable steps for growth. This guide will help you build a customized plan to keep your business on track and moving forward.

Sheffield ranked as No.1 City in the UK to start a business

An annual ranking of the Top 25 Cities in the UK (outside of London) for starting a business, the Startups Cities Index is the most exhaustive research project of its kind. Sheffield was revealed as the ultimate winner, thanks to the city’s strong performance across business support, talent attraction, low cost of living, large working population and fantastic transport links.

The art of climbing

Sheffield inspires the development of one of the fastest growing sports in the world. From the roots of UK rock climbing in the 1880s, through to creating the routes for the inaugural climbing event at the Olympic Games 2020. We are 'home' for the originators of the sport, current Team GB Climbing athletes, designers and manufacturers, making us the Climbing Capital of the UK.

Record Summer in Sheffield

It’s been a successful summer in Sheffield as we’ve hosted a number of high-profile events (the Women’s Euros being a particular highlight) and some of hotels and venues having record breaking months. Conferences have played no small part in this and the team at Conference Sheffield have had one of our busiest and most successful summers to date. Here are a few of our highlights showing why Sheffield really does make for a smart event move.

TimeOut names Sheffield the second best city break in Europe

Sheffield has been listed alongside cities including Marseille, Milan and Oslo to be named as one of Europe’s 18 best city break destinations for 2023, in a ranking compiled by global media platform, TimeOut.

Forest Dogs

For many, the isolation and loneliness created by successive national and local lockdowns was alleviated by the pitter-patter of puppy paws, but as dog owners faced the prospect of returning to the workplace, a canine loving entrepreneur turned his passion for pooches into pounds after calling on help from Launchpad. 

An alternative LGBTQ+ guide