This workshop explains the rights available to businesses and how you can use them to your advantage. The benefits intellectual property rights can give are more than just protection to your ideas. They can also impact taxation and even immigration.
This interactive workshop equips you with the knowledge and tactics you need to grow your brand, reach new customers, and boost sales with social media marketing. It’s specifically designed for business owners who feel overwhelmed by social media or haven't yet found their stride with it.
Marketing is like a slow-running tap filling a bucket with a small leak—it requires consistency to keep your business growing. Learn why regular, manageable marketing efforts are essential to retain customers and maintain stability, and discover practical tips for implementing a sustainable marketing plan
Did you know it costs 5 to 10 times more to acquire a new customer than to sell to an existing one? Loyal customers also spend around 67% more per order. Learn the 3 essential steps to maximize your existing customer base: staying connected, expanding business share, and showcasing your full range of offerings. Treat your current customers like the valuable assets they are
In a constantly changing world, standing still can leave your business behind. Learn how regular SWOT analysis and market research can help you stay competitive and anticipate industry changes. Discover practical tips to keep up with customers, competitors, and market trends for ongoing success.
A successful website is the cornerstone to a lot of businesses’ online presence. This workshop looks at UX, site structure/navigation, understanding searcher intent, basic onsite SEO, creating content that counts, and also touches on Google Search Console and Analytics
Join us for this dynamic workshop where you’ll learn how to craft a unique and memorable brand that truly represents your business. We will take you on a journey to understand your target market and position your brand correctly. We will do this through a series of guided exercises that will help you work through all the components of your brand, so you can develop a cohesive, powerful brand that really connects with your audience.
In this workshop you’ll learn how to deal with the gatekeeper, how to open-up the conversation with the decision maker, and how to set appointments. Full of tips, advice and real-world examples from a successful, seasoned telephone pro, you won’t find scripts or cringey patter here. Nor will you find any hard-selling, but you will discover how to make cold-calling productive, stress-free and enjoyable!
Following on from the Top Tips for Starting Up workshop, this session focuses on planning your business idea, understanding your business and personal visions, marketing your business, and understanding your competitors. Culminating in the development and completion of your own business plan.
We’ll walk you through the entire process of crafting a strong marketing plan. Using a series of guided, hands-on exercises, we’ll explore your business goals, define your strategies, identify the most effective tactics, and much more. By the end of the workshop, you’ll have a laser-focused plan in place, ready to direct your marketing activities with precision.