Mastering Pay-Per-Click Advertising: A Practical Workshop for Business Growth
Want to understand how Pay-Per-Click (PPC) advertising could support your business?
This introductory PPC workshop is designed for business owners and marketing enthusiasts who want to understand paid online advertising and how it can fit into a wider digital marketing strategy.
Led by PPC experts from OCPR, a Sheffield-based digital marketing agency, the workshop will provide practical insights into PPC strategy, campaign optimisation, reporting and advertising across platforms including Google Ads, Meta Ads and LinkedIn Ads.
Whether you're new to PPC or want to better understand existing campaigns, you'll develop foundational knowledge to help you make more informed decisions about your online advertising.
What will I learn?
During this workshop, you'll explore:
PPC advertising and how it works
Develop a clear understanding of Pay-Per-Click advertising and its potential benefits for your business.
Creating a PPC strategy
Learn how to develop PPC strategies around your industry and business goals.
Google Ads, Meta Ads and LinkedIn Ads
Explore how to set up and optimise PPC campaigns across advertising platforms including Google Ads, Meta Ads and LinkedIn Ads.
Improving PPC return on investment
Explore techniques for maximising the return on investment (ROI) from your PPC activity.
PPC account auditing
Get hands-on experience auditing PPC accounts and understanding what to look for.
Understanding PPC data and reporting
Learn how to interpret PPC data and turn your findings into actionable reports.
Integrating PPC with digital marketing
Understand how PPC can work alongside your wider digital marketing strategy.
Who is this PPC workshop for?
This introductory workshop is designed for business owners and marketing enthusiasts who want to better understand PPC advertising.
It's suitable for people who are new to PPC as well as those who want to improve their understanding of existing PPC campaigns.
Which advertising platforms will be covered?
The workshop will explore PPC campaigns across platforms including:
- Google Ads
- Meta Ads
- LinkedIn Ads
You'll look at how campaigns can be set up and optimised across these platforms as part of your wider PPC strategy.
Who will deliver the workshop?
The workshop will be led by PPC experts from OCPR, a Sheffield-based digital marketing agency.
Date: 15 Oct
Time: 10am - 12:30pm
Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ
Prices
Free but registration is compulsory. Book Here
Additional Information
Frequently asked questions
What is PPC advertising?
PPC stands for Pay-Per-Click advertising. This workshop will introduce PPC, its potential benefits for businesses and how it can form part of a wider digital marketing strategy.
Who is this PPC workshop for?
The workshop is designed for business owners and marketing enthusiasts who want to understand PPC advertising and make more informed decisions about their online advertising strategy.
Do I need PPC experience to attend?
The workshop is introductory and is suitable if you're new to PPC. It's also designed for people who want to improve their understanding of existing PPC campaigns.
Which PPC platforms will be covered?
The workshop covers advertising platforms including Google Ads, Meta Ads and LinkedIn Ads.
Will I learn how to create a PPC strategy?
Yes. You'll explore how to create PPC strategies tailored to your industry and goals.
Will I learn how to optimise PPC campaigns?
Yes. The workshop covers setting up and optimising campaigns across platforms including Google Ads, Meta Ads and LinkedIn Ads.
Does the workshop cover PPC reporting?
Yes. You'll learn how to interpret PPC data and create actionable reports.
Will we look at PPC return on investment?
Yes. The workshop will explore techniques for maximising return on investment from PPC activity.
Is there a practical element?
Yes. The workshop includes hands-on experience auditing PPC accounts.
How does PPC fit into a wider digital marketing strategy?
The workshop will explore how PPC can be integrated with your overall digital marketing strategy.
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