From Marbella to Sheffield: La Sala & 1912 Hotels Announce New UK Opening
Marbella hospitality brand partners with 1912 Hotels, with Sheffield marking the first location in an ambitious new pipeline of UK hotel collaborations.
Sheffield, UK – Autumn 2026 – La Sala, one of Marbella’s best-known hospitality and lifestyle brands, is set to open La Sala Sheffield this autumn, marking the first UK location in an exciting hotel partnership between Sala Group and 1912 Hotels.
Opening at voco Sheffield by IHG, in the heart of the city overlooking the Peace Gardens and Winter Garden, La Sala Sheffield will bring together the brand’s signature combination of food, cocktails, live music, DJs and entertainment, creating a vibrant destination for hotel guests, Sheffield residents and visitors to the city.
For Sala Group and 1912 Hotels, Sheffield represents the first chapter of a much broader ambition, with the two groups working together to introduce distinctive, destination-led hospitality concepts across a growing portfolio of hotels.
The partnership brings together Sala Group’s experience in creating high-energy food, beverage and entertainment destinations with 1912 Hotels’ hotel management and development platform.
At the heart of the partnership is a shared belief that hotel food and beverage can be much more than an amenity for overnight guests. The ambition is to create standalone hospitality destinations with their own identity, audience and energy, capable of becoming an integral part of the cities and communities in which the hotels operate.
Wayne Elliott, Managing Director of Sala Group, said:
“We’re incredibly excited to be partnering with 1912 Hotels and to be opening La Sala Sheffield this autumn. Sheffield represents the first chapter of what we believe can become a much bigger opportunity in the UK. Together, we will bring the social dining experience, energy and hospitality that has made La Sala such an established part of Marbella and introduce it into selected hotels across the UK.”
“This isn’t about simply putting a restaurant into a hotel. Our shared ambition is to create genuine destinations – places where local people want to eat, drink, meet and enjoy themselves alongside the hotel’s guests.”
“For years, we’ve welcomed guests from across the UK to La Sala in Marbella, so we’re really looking forward to bringing that distinctive La Sala experience to Sheffield and beginning this next stage of the brand’s journey alongside 1912 Hotels.”
— Wayne Elliott, Managing Director, Sala Group
A brand with strong UK and football connections
While firmly established in Marbella, La Sala has long enjoyed particularly strong connections with the UK and British football.
Over the years, La Sala has become a firm favourite with some of sport’s biggest names, welcoming guests including Formula 1 legend David Coulthard, football stars Erling Haaland, Ruud Gullit and Wayne Rooney, as well as Crucible favourite Dennis Taylor.
But La Sala’s sporting connection goes far beyond who visits. Former Premier League and international stars David Bentley, Michael Brown, Paul Robinson and Stephen Carr are all shareholders in the group, along with current professional players Bobby Clark of Derby County and Alex Scott of AFC Bournemouth, putting football firmly at the heart of the La Sala story.
For Sheffield, that brings an added buzz. Michael Brown remains a hugely popular figure with Sheffield United fans, while La Sala’s close ties to players, managers and personalities across the game mean guests never quite know who might walk through the door.
From familiar faces to footballing legends, La Sala Sheffield will offer guests the genuine possibility of rubbing shoulders with some of the biggest names in sport.
Sala Group’s Marbella venues have attracted an international clientele over many years, with La Sala Puerto Banús becoming particularly well known for combining dining, live music, entertainment and a highly social atmosphere.
More than a hotel restaurant
La Sala Sheffield will take that philosophy into a hotel environment while being deliberately positioned as a destination in its own right.
The venue will evolve throughout the day, from lunches, meetings and after-work drinks through to dinner, cocktails and late-evening entertainment.
A programme of live music and DJs, initially from Thursday through Sunday, will be central to the proposition, bringing the energy and atmosphere associated with La Sala Marbella to the heart of Sheffield.
The opening represents an important development in 1912 Hotels’ strategy to place destination food, beverage and entertainment at the heart of its hotels, creating venues capable of attracting significant local audiences alongside hotel residents.
Katharina Hohn, Director of 1912 Hotels, said:
“Our partnership with Sala Group is about rethinking what hotel food and beverage can be. We want our hotels to contain venues that have their own identity, energy and audience – destinations that local people actively choose to visit as well as places our hotel guests can enjoy.”
“La Sala Sheffield is the first opportunity to bring that shared vision to life through our UK hotel partnership, and we are extremely excited about what we can build together.”
— Katharina Hohn, Director, 1912 Hotels
The Sheffield opening is part of the wider strategic collaboration between 1912 Hotels and Sala Group, with the businesses working together to identify further opportunities to introduce Sala Group hospitality brands and concepts into hotels across the UK and Europe.
Further details of La Sala Sheffield’s menus, entertainment programme, launch events and official opening date will be announced in the coming weeks.
