Sheffield crowned Emerging City Destination of the Year by Luxury Travel Guide

Sheffield crowned Emerging City Destination of the Year by Luxury Travel Guide

06 June 2017

Sheffield has been crowned as Emerging City Destination of the Year 2017 for Europe by tourist bible The Luxury Travel Guide.

The guide, which seeks out the most impressive destinations, accommodation and hospitality across the globe, hailed the city's museums, galleries, theatre and great outdoors in its report, saying the city was “undergoing a quiet renaissance for luxury city breaks.”

Sheffield was commended alongside European destinations such as Geneva and Lisbon in the guide and will receive the award at an awards ceremony in November.

The judges also praised Sheffield’s “quirky cafes bursting with charm, independent shops housed in former steel factories, priceless collections in world-class museums and acres of rolling countryside” as contributing to the city experience and declared that “Sheffield delights and surprises in equal measure”.

The Emerging City Destination of the Year award is the latest in a series success stories so far this year. Back in January, Kelham Island came in at number eight in TravelSupermarkets’ Hip Hangout Index, highlighting the most up-and-coming neighbourhoods in the UK and Europe, shortly followed by a fantastic destination showcase in the Guardian in February when they published their Alt City Guide to Sheffield. This was followed up by another Guardian destination piece in March, this time with a focus on The Outdoor City Weekender.

Sheffield’s independent hospitality businesses have also been flying the flag for the city. Having being made the Good Hotel Guide’s ‘City Hotel of the Year’ last year, Brocco on the Park went on to be listed in The Times’ Coolest Hotels, while Steam Yard was named amongst The Times’ Best Coffee Houses in the UK. Likewise Tamper scored a spot in the Guardian’s 50 Best Breakfasts in the UK, while The Sheffield Tap was listed at number one in The Mirror’s Top 10 Railway Station Bars.

Wendy Ulyett, Marketing Manager at Marketing Sheffield, said:  “We are extremely pleased that Sheffield was nominated and has gone on to be awarded Emerging City Destination Of The Year, recognising the increased appeal of the city.

“The judges have confirmed what we’ve known for a long time, that this city can confidently hold its own as one of the best cities in Europe. And there’s more to come, with a vibrant retail quarter and several global businesses such as Boeing and McLaren making it their home, and ensuring the city is a fantastic place to work, shop and visit.”

 All the winners take a place in LTG’S European Awards guide, which is distributed to over 500,000 people around the world.  A Global Awards Ceremony will take place on Monday 6 November in London.