Cllr Leigh Bramall

Leigh has been a driving force in re-profiling Sheffield as The Outdoor City, to maximise the city’s unique proposition of city living and urban adventure. 

Deputy Leader of Sheffield City Council, and Cabinet Member for Business, Skills and Development, Leigh leads on the economic development in England's 4th largest city. He is chairperson of the Sheffield Work and Skills Board and a member of the city’s Science and Innovation Board.

A keen cyclist and walker, Leigh is passionate about Sheffield’s outdoor offering and believes that Sheffield’s proximity between urban and outdoors has for many years attracted and retained talent in the city. 


John Jansen

John, Managing Director at KEEN EMEA and President of the European Outdoor Group has had a varied career in outdoor recreation, professional sport, conservation and commerce spanning four decades.

A pro water polo player, John spent 15 years with the Dutch national team and was Captain during the 1992 Barcelona Olympics. Since retiring from professional sport John has held highly influential positions with leading outdoor corporations including Nike, Converse, Keen and O’Neil.

John enjoys family time with his two teenagers, coaching and volunteer work.  Once a keen runner – with the New York Marathon amongst his many sporting achievements, more recently John enjoys walking and road biking.


Maxine Gregory

Maxine is an experienced researcher who has worked for the Sport Industry Research Centre (SIRC) at Sheffield Hallam University since 2003. Maxine led SIRC's recent work to assess the value of Sheffield's 'Outdoor Economy' and is passionate about the development of this work at local, national and European levels including valuing the social impact of outdoor recreation.

Maxine has recently established Sheffield Hallam University's Outdoor Recreation Research Group which is the UK's first cross-disciplinary group which brings together a unique depth and breadth of knowledge and skills. The group aims to apply their expertise to promote a better understanding and greater appreciation of the sector by working with local, national and international organisations.


Andrew Denton

Andrew has been working in the outdoors since 1984, starting his career in outdoor education and then moving on to a series of senior management and ownership roles in businesses such as Rohan, Mountain Equipment, Sprayway, The Peaco Group, the Outdoor Sports Company and now climbing walls.

He is best known as the founder and co-owner of the modern Mountain Equipment brand where he worked for over 15 years.

Today he works as the CEO of the Outdoor Industries Association, the body that represents the UK Outdoor Recreation Industries to government and across the world.

He sits on several steering groups/committees, both government and NGO in outdoor recreation, working with DCMS, PHE, National Trust and others.

Andrew is an accomplished mountaineer, mountain biker, ski mountaineer and Ironman triathlete with first ascents in Patagonia & Antarctica and a broad background of outdoor adventures across the world.


Marc Etches

Marc is a lifelong cyclist. Having raced from the age of 14, Marc was the double North Midlands Road Race League Champion.

Secretary of Sheffrec CC, Sheffield's largest and most active cycling club with over 100 members, Marc is also Vice Chairman of British Cycling Yorkshire Region, and organiser of the Sheffield Grand Prix (part of the National Elite Circuit Race Series), the Bradfield, Jenkin Road and Monsal Hill climbs. Marc is also a regional road race commissaire and is Chairman of the White Rose Youth League.