Sheffield Ambassador honoured with prestigious radiology award

Sheffield Ambassador honoured with prestigious radiology award

02 November 2017

A Sheffield Ambassador has been honoured with the Distinguished Service Medal from the British Institute of Radiology (BIR) for her commitment to and involvement with the organisation.

Dr Elspeth Whitby from the Department of Oncology and Metabolism at the University of Sheffield is a former BIR Vice-President for Education and helped to develop the BIR’s first portfolio programme on Fetal MRI.

 “I am both surprised and delighted to be receiving this award,” said Elspeth. “The work I have done with the BIR has allowed me to develop my networks and teaching as I have been able to run educational events for members of the BIR, promoting the organisation, the University of Sheffield and the work that I do.

“Over the past 19 years at Sheffield, I have been able to translate my research into clinical practice for the benefit of patients, which is extremely rewarding.”

Going forward, Elspeth plans to further develop her educational links with the BIR and organise a monthly meeting for all UK professionals interested in fetal and postmortem MRI.

She is also co-leading an exhibition, Remembering Baby: Life, Loss and Post-Mortem, which will explore the professional and parental encounters with death at the very beginning of life. The exhibition is due to open in both London and Sheffield later this year.

When hosting these events, Elspeth often utilises the wealth of free support available through the Sheffield Ambassador Programme. This city-wide initiative run by Marketing Sheffield helps conference hosts with everything from initial bids, advice and planning to booking venues, accommodation and extra activities.

“The BIR are always keen to host meetings outside of London and the fact that the ambassador programme can help with finding venues and booking reduced rail travel is great,” Elspeth said.

“A lot of organising a meeting is the dread of finding a place and then hoping it’s good enough, but the ambassador programmes takes care of that.

“It makes it a really positive and easy experience for somebody outside the city to book a meeting here. And people from all over the country come to those meetings and learn about Sheffield so the knock-on effect is really good.”

To find out more about the ambassador programme, or enquire about an invitation to the ambassador dinner on 22 November, contact Gemma Tissington at Marketing Sheffield on 0114 273 5978 or