'Record Breaking’ Year ahead for Sheffield Ambassador Programme

'Record Breaking’ Year ahead for Sheffield Ambassador Programme

01 October 2014

The Sheffield Conference Ambassador Programme which has delivered millions of pounds to the local economy by attracting large scale conferences and events to the Sheffield City Region has announced the headline speaker for its annual Ambassador Dinner.

Former BBC Executive Producer and Children’s Media Foundation Director, Greg Childs, part of the team that has built the highly successful annual Children’s Media Conference, will be the special guest at the Dinner on Thursday 23 October 2014. The Children’s Media Conference has grown rapidly in recent years and welcomed over 1,000 delegates to the city earlier in 2014.

Following a prolific 25 year career at the BBC where he produced classics such as Play School and Record Breakers, developed the first BBC website for children and then created the BBC Children’s Channels CBBC and CBeebies, Greg has gone onto become a leading consultant on digital innovation and management strategies for production companies and broadcasters the world over.

Brendan Moffett, Director of Marketing Sheffield, said:

“Greg is a very significant figure in the TV Industry and offers a fascinating insight into the evolution of children’s content. The Children’s Media Conference welcomes all manner of delegates from TV, interactive media, games, licensing, toys, radio, book and magazine publishing, arts and culture to the city each year”

Greg, will be joined Dr David James, Principal Research Fellow at Sheffield Hallam University and Deputy Director of the Centre for Sports Engineering Research, who leads the University’s MSc in sports engineering and maintains a wide range of research interests. As a Conference Ambassador, David was the Editor-in-Chief of the 2014 International Sports Engineering Association Conference, hosted in Sheffield.

The Dinner will take place at Sheffield City Hall and is an annual event supported by industry body Hospitality Sheffield and Sheffield International Venues.

Ian Slater, Chair of leading supporter Hospitality Sheffield said: “Hospitality Sheffield is the leading supporter of Marketing Sheffield’s Ambassador Programme, as the initiative makes a vital contribution to business tourism in the city.
“Ambassadors are knowledgeable and passionate advocates for Sheffield and are able to influence their peers in making key decisions about where conferences are held. The concept of the programme is simple but the potential return is huge.
“Each year The Ambassador Dinner is an opportunity to showcase the strength of partnerships that exist in Sheffield and remind us of the value of this collaborative approach.”

Marketing Sheffield will also be unveiling the latest economic impact figure which the Ambassador Programme has generated. Last year the value stood at £7 million worth of conference and events generated to the local economy and as the programme goes from strength to strength, this figure is set to have seen a significant increase o over the last year.

Dominic Stokes, SIV Events General Manager said: "Hosting an event on this scale that is highly prestigious, but also acts as a significant driver of business tourism into the City will always be an honour for SIV Events and the City Hall"

For more information or to get involve in the Sheffield Ambassador Programme visit www.welcometosheffield.co.uk/conference/ambassador