Marketing healthcheck for city’s digital agencies
15 September 2017
A new report into Sheffield’s multi-million pound digital marketing sector offers free advice to ensure companies stay competitive online.
It highlights the way digital agencies manage marketing through their own business webites, and compares the 89 agencies (small to large) to reveal gaps and opportunities for improvement.
The Data-Hive report assesses the sector’s ability to grow in the coming months and years and provides pointers on how to guard against the rise of Internet-based competition from outside the city.
Robin Williams, managing director of Data-Hive and former Head of Digital Analytics and Marketing Data for Johnston Press, said: “The internet has shaken many sectors to the core in recent years and completely turned existing business models on their head.
“It’s important that Sheffield companies maximise their own marketing skills and stay one step ahead.”
Robin Williams said: “Many of the smaller agencies we spoke with directly acknowledge that they tend to take their attention off marketing activities when busy. We know that a consistant focus on marketing would help them keep winning new businesses.”
The report provides ten key ‘takeaways’ in the shape of a marketing checklist to help companies win more business and achieve growth.
You can access the free Agency Insights report here.
A recent report commissioned by the University of Sheffield and Creative Sheffield revealed there are an estimated 21,000 people working in digital and creative jobs in the city.
Data-Hive.co.uk are Agency Growth Strategists and Marketing Consultants.