Developing your Market in China: Sales, Marketing & Business Development

The Chinese market is a collection of markets of different sizes, economy, culture and challenges.  For British companies to trade successfully with China, it is vital to have a strategy that is appropriate and effective.  In this seminar, we have Michelle Oates from Lloyds Bank to talk about gathering market intelligence via digital channels; Ben Hui from Creative Sheffield to give an overview of digital marketing in China; Paul Wells from EasyMoshi to talk about reaching Chinese consumers based in the UK as well as Keith Jackson, the former CEO of JRI Orthopaedics to share some tips with us on winning contracts in China. 

Please note that due to venue capacity, tickets to this seminar are based on a first come first served basis. To avoid disappointment, please register today. Register Here

Date: 8th November, 2017

Time: 8: 00 am - 10: 00 am

Venue: First Hall, Firth Court, Western Bank, The University of Sheffield, Sheffield S10 2TN 

Agenda:

8: 00 am          Arrival, Breakfast & Networking 

8: 25 am          Welcome & Update on Trade Mission
                        Ben Hui, China Project Manager, Creative Sheffield

8: 30 am          Market Intelligence Online - The International Trade Portal
                        Michelle Oates, Trade Finance Manager, Lloyds Bank 

8: 50 am          Understanding Chinese Social Media
                        Ben Hui, China Project Manager, Creative Sheffield 

9: 10 am          Reaching Chinese Consumers in the UK
                        Paul Wells, Founder, Easymoshi Magazine

9: 30 am          Winning Contracts in China
                        Keith Jackson, Former CEO of JRI Orthopaedics 

9: 50 am          Q&A and Closing